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 About Us:

Alpine Sports was founded in 1964 by Harvey and Riesel Chalker, two people who clearly decided that skiing was more important than whatever everyone else was doing in the ’60s. They built a shop dedicated to great gear, great service, and making sure customers’ toes weren’t crying inside their boots.
In 2015, leadership passed to Jeremy Cole — boot whisperer, stance guru, and the only person in Santa Fe who can talk about shell fits for three hours without taking a breath. Under Jeremy’s watch, Alpine Sports has continued racking up awards across the winter and outdoor industry, mostly because we’re obsessed with making sure your feet, skis, and sanity survive the season.
More than sixty years later, we’re still here, still passionate, and still committed to giving every customer the kind of service that makes them say, “Wow… these people really care about my feet.”

 Meet The Team:

Jeremy/Chief Bottle Washer

“I’ve spent over 30 years in the outdoor industry, dialing in custom boot fits and bike fits so precise they’ve brought grown adults to happy tears. I’ve collected more certificates than I have mismatched socks, and after all these years I’m convinced of one universal truth: if your feet hurt, your day is ruined. My mission is simple — keep people comfortable, keep them moving, and keep them smiling… preferably not because their boots are too tight.”

Jeremiah/Chief Foot Whisperer & Alpine Alignment Therapist

After 45+ years on snow, Jeremiah has skied more vertical feet than most people have walked. A lifelong skier, 20?year instructor, ski racer, and race coach, he’s spent decades yelling “hands forward!” at people who absolutely did not listen. When he’s not running race services or dialing in someone’s boots with expert level precision, he’s out rockhounding, hiking, or explaining—again—that boot-fitting is both an art and a science.

Jeremiah’s superpowers include spotting a bad stance from 200 yards away, identifying obscure minerals in the wild, and maintaining a level of ski related enthusiasm normally found only in golden retrievers. He’s proof that the mountain life isn’t a hobby—it’s a long term relationship.





Daniel Team PhotoDaniel/Boot-fitting Ninja

I’ve been chasing snowflakes and summits for over 17 years, skiing across continents and collecting stories from the world’s wildest corners. A lifelong outdoor enthusiast, I’ve taught, outfitted, and even searched for the lost. When I’m not carving turns, I’m crafting tales, as a writer and independent filmmaker with a BFA in Film Production from CU Boulder and an MFA in Creative Writing from IAIA Santa Fe.

Whether it’s deep powder or deep narrative, I’m all about the thrill of discovery — and finding the perfect line, on the mountain or on the page.

Mathew
/Customer Service

Aiden
/Service Lead




 





 

 
Hours
Winter Hours (Nov.-Apr.)
10am-6pm / 7 Day A Week
Summer Hours in Effect
Summer Hours (May-Oct.)

10am-6pm / Tue.-Sat.

***Holiday Hours May Vary & Are Subject To Change Without Notice. 
 
Contact Info
 
Map
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